MARKETING CONSULTING

Not every marketing channel works for every business or industry. We can help you analyse what will work best for your business by ensuring your marketing strategy makes business sense and provides a return on investment. We provide two types of services, namely consulting or full execution, or a combination of these. If you have an internal marketing team we can assist your team and work with them. We consult with you and provide advice on your marketing strategy, by first finding out more about:
We consult with you and provide advice on your marketing strategy, by first finding out more about:
  • li-img Your business and ideal potential customers
  • li-img Your business model, selling values, margins
  • li-img What you are currently doing and what is working and what not
We examine your existing strategy and advise on improvements or even a completely new approach, based on the latest industry standards We look at leveraging all effort into a comprehensive strategy, for example leveraging existing content into marketing activities, ensuring uniform branding and messaging. Examine conversion rates and suggest improvements

AI Advertising Tool

We analyze client requirements, and come up with a data mining and advertising targeting solution. We can provide client with improved targeting, engagement and lead conversion results using our unique methodology.
  • li-img Use existing data to run machine learning on historic behavior and identify buying behaviors.
  • li-img Sourcing prospects using social media and other data sources.
  • li-img Optimize media budgets by removing low propensity audiences.
Most systems only optimize against performance of existing creative, meaning that every campaign needs time to learn, optimize and then burn out. Our aim is to collect the learnings from every campaign to improve the next. We believe that Linguistic inference is the key to understanding the WHY of positive or negative performance, not only WHAT performed. Please view the following sample profile report to see the outcomes of the type of inferencing we can obtain from social media profiles using this technology.

Omni-Presence

WHAT IS THE OMNI-PRESENT MEDIA PLACEMENT?

Our Omni-Presence media placement solution is an extension of our press release service. Articles, videos, audio clips and slides are posted on over 300 high authority media sites internationally, the effect of which gives your business not only exposure and huge credibility, but also lets you rank on the first page of Google organically thereby generating free traffic.

HOW DOES IT WORK?

Please see the attached diagram. Our team first researches (with you) what type of articles and content to create. The content is created in the form of news articles, YouTube and Vimeo videos, audio clips and slide shows.
This content is then syndicated and posted all over the Internet on very high authority sites. Google rate these sites highly due to their authority. These authority sites then link back to your website. The articles and videos rank within a day or two on page 1 of Google, and your website eventually starts ranking also on page 1 for the key terms used. After a few months (sometimes within a month) your site will also rank on the Google “3-Pack”, namely in the maps business listings section, where normally only 3 businesses visibly rank.

OUTCOME

The results of campaigns like this provides the following outcomes:
  • li-img The credibility of the company is raised significantly, especially while people are researching a solution or product or supplier choice.
  • li-img The articles and content about your company, product, service ranks on page 1 of Google within a day or two.
  • li-img The company website starts ranking on Page 1 of Google within a few months, sometimes within a month depending on the competitiveness of the keyword. This service is GAURANTEED!
  • li-img The company, product or service ranks within the Google 3-pack, within 1 to 6 months, again depending on the competitiveness of the keyword. This is GAURANTEED as well.
  • li-img Your company, product or service appears almost EVERYWHERE, and this is why we refer to it as “OMNI-PRESENCE”.
This let’s your business stand out, and is especially helpful in a competitive or price sensitive industry.

IS THERE A LOT OF WORK OR TIME REQUIRED?

Not at all!: After the initial consultation, our experienced team does all the work, including writing the articles, creating the videos, blog posts, audio posts, and then gets these placed through our agreements with over 300 high authority media sites.

DO WE NEED TO PAY GOOGLE ADVERTISING CLICK COSTS?

No! The traffic and phone calls generated from this strategy is organic therefor free!

IS THIS SEO (SEARCH ENGINE OPTIMIZATION)?

No, it is far more than SEO. You end up ranking high on Google similar to what a good SEO strategy would provide, however, you are also featured prominently on many high authority websites, also raising your business credibility significantly. In addition, syndication placements of articles, and the ranking results are GUARANTEED using our strategy.

LINKEDIN SERVICES

WHY LINKEDIN?

It is the most used platform for generating B2B leads out of all other social media platforms, per recent digital marketing surveys. Use some LinkedIn

OUTCOME

  • li-img A highly valuable network on LinkedIn, of decision makers of companies in CT BUSINESS SOLUTIONS’s target market, is consistently built at the rate of 300 to 500 per month. After one year, there will be over 5,000 high value connections connected to your profile, that could be reached out to, marketed to and have conversations with.
  • li-img Quality Leads of individuals ready to start conversations with the client. CT BUSINESS SOLUTIONS can expect to engage these prospects to lead to business.
  • li-img The number of leads generated and the close rate will depend on the type of business, demand, competition and the client’s sales process.
  • li-img The expectation is to generate approximately 10 to 15 or more good quality leads per month, although this might take more than a month to achieve.

SETUP INVESTMENT $795 – SPECIAL OFFER – ZERO!

A full “Profile Makeover” service, including the following:
  • li-img Consultation with client to define Unique Selling Proposition (USP)
  • li-img Creation of appropriate graphic to replace standard LinkedIn “blue” profile background
  • li-img Drafting and setting up profile summary to articulate USP and services to resonate to ideal target clients.

Targeted Ideal Client review process consultation for example:

  • li-img Import/Export companies
  • li-img e-Commerce businesses
  • li-img Construction Industry
  • li-img Mining related Industry
  • li-img Company sizes 5 to 25 is ideal, although the exact LinkedIn targeting is 11 to 50 employees

Create and agree Message Templates

  • li-img MONTHLY SERVICE – $1000 MONTH1 $1250 PM MONTH2 AND MONTH3, THEREAFTER REVIEWED
  • li-img LINKEDIN TARGETED OUTREACH AND ENGAGEMENT
  • li-img Targeted LinkedIn search and connection requests – 75 Per Day (1,500 Per Month)
  • li-img Clear Invitations older than 30 days
  • li-img Send Welcome message
  • li-img Respond to LinkedIn notifications; Birthday, New Job, Work Anniversary, Endorsements
Our plan includes sending campaign messages to the existing connections, that fits CT BUSINESS SOLUTIONS’s targeted profile, to unlock “low hanging fruit”; those people that may already be connected that may need CT BUSINESS SOLUTIONS’s services. The service will be reviewed for months 4 onwards to possibly also send and post valuable content, in order to stay top of mind with connections.

IS THERE A LONG-TERM CONTRACT?

No! We want happy, content clients! If you feel at any time that you are not getting value, you are welcome to leave. Having said that, you should be prepared to commit to the service for at least 3 months, as it takes time to build your profile and generate results. After a few months, with the engagement generated you will find that you will consistently get good quality leads. That is not to say you will not get leads from month1 – simply that it takes time to build momentum. Even so – we do not keep you leashed for 3 months – if you feel that this will not work for you we do NOT want to force you to stay on the program.

NEXT STEPS AND INFORMATION REQUIRED

We are excited to work with CT BUSINESS SOLUTIONS, helping you grow your business, and love the fact that your business is so unique. To implement the service, we need the following:
  • li-img Sign off the Customer Agreement below
  • li-img Company details and billing information
  • li-img Client questionnaire – we provide a detailed questionnaire to be completed – (some questions we complete for you based on information you have already shared – but needs to be checked and confirmed)
  • li-img Information such as your unique selling proposition, target industries, roles within companies/organisations, search terms need to be filled in the questionnaire
  • li-img LinkedIn login details
  • li-img Article topics for the first 2 months