How has the role of sales changed? Is the salesman dead?

How has the role of sales changed? Is the salesman dead?

There is no doubt about it. Business, and the way it is done, has changed significantly. With this, the role of the sales person has changed as well. In the past, buyers were forced to deal with sales people face to face. The only reason is because the Salesman had...
Making Sense of Online Marketing Options – LinkedIn

Making Sense of Online Marketing Options – LinkedIn

In this article in my series of “Making Sense of Online Marketing Options”, I would like to discuss LinkedIn as a marketing tool. LinkedIn is a powerful business to business platform and it can be used as a very effective way of reaching almost anyone in the world!...
Making Sense of Online Marketing Options – Google Ads

Making Sense of Online Marketing Options – Google Ads

This week in our series Making Sense of Online Marketing Options, let’s discuss Google Ads. More specifically I would like to cover paid search ads in general. This would include Google Ads and Bing Ads. Google Ads are really great! It is the quickest way to be found...
Options to Appear on Google Search

Options to Appear on Google Search

There are 3 ways to appear on Google’s front page search results. These are as follows: Google Ads, typically the first 4 and last 4 entries on a Google Search page. Google my business listings, shows the top 3 business listings in a maps section in the geographic...